Tuesday, April 6, 2021

TV Ratings: Baylor's March Madness Championship Draws 13 Million

In the latest TV ratings, CBS’ coverage of this year’s NCAA men’s basketball championship, in which Baylor bested Gonzaga 86-70, averaged 13 million total viewers (and a 3.0 demo rating), easily dominating Monday in both measures though down about a third in audience from Virginia’s OT win over Texas Tech in 2019. Opposite ye olde […]

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