Macy’s Thanksgiving Parade Hits Viewership High of 28.5 Million, as Peacock Streaming Doubles

Y’all really gobbled up this year’s Macy’s Thanksgiving Day Parade. Including live viewing of the XL (30 minutes longer) telecast, an afternoon encore and Peacock streaming, Thursday’s 97th Macy’s Thanksgiving Day Parade was seen by 28.5 million viewers while scoring a 7.2 rating in the 18-49 demo — up 6% in both measures from 2022. […]